Digital marketing helps you reach a larger audience than you could with traditional methods, and prospects who are more likely to buy your product or service. Plus, it’s often less expensive than traditional advertising and allows you to measure success daily and change it at will.
Digital marketing is often compared to inbound marketing but does not distinguish between “inbound” and “outbound” methods. It’s more of an umbrella term for all marketing related to digital communications, while inbound marketing is more of a strategy.