Digital marketing, also known as online marketing, refers to all marketing measures on the Internet. Businesses use digital channels such as search engines, social media, email, and other websites to connect with current and potential customers. This also includes communication via text or multimedia messages.
Digital marketers are responsible for driving brand awareness and lead generation across all digital channels, both free and paid, available to a business. These channels include social media, the company website, search engine rankings, email, display advertising, and the company blog.